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SO... Let's crowdfund it. What, realistically, do we need to raise initially and in the long term?

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Crowdfunding should probably be a piece, but often provides an initial flush that doesn't necessarily lead to sustainability.

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I agree. I see an endeavor like this as an initial push with crowdfunding

and, perhaps one of the perks is a discounted subscription. Subscriptions

would be needed for the ongoing revenue, in addition to advertising, etc.

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